Services / SEO / AEO / GEO

Be found everywhere search happens.

Traditional SEO, AI answer citations, and generative search visibility. We optimise for how search actually works in 2025.

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The three layers of modern search

Search is no longer just Google's blue links. AI assistants now answer questions directly, AI Overviews appear at the top of results pages, and users expect instant authoritative answers. Brands that only optimise for traditional SEO are already falling behind.

We cover all three layers: traditional search rankings, AI answer engine citations, and generative search visibility.

SEO (Search Engine Optimisation)

Technical audits, on-page optimisation, content strategy, and authority building to improve rankings on Google and Bing.

AEO (Answer Engine Optimisation)

Structuring content so AI assistants like ChatGPT, Perplexity, and Claude cite your brand when answering relevant questions.

GEO (Generative Engine Optimisation)

Building entity authority across the web so Google AI Overviews and other generative surfaces include your brand in summaries.

What's included

Technical SEO Audit

Crawl errors, indexing issues, site speed, Core Web Vitals, structured data, and mobile performance. Full report with prioritised fixes.

Keyword Research

Intent-based keyword mapping aligned with your buyer journey. We find the terms your audience actually searches, not just high-volume vanity keywords.

On-Page Optimisation

Title tags, meta descriptions, heading hierarchy, internal linking, image optimisation, and schema markup across all key pages.

Content Strategy

A content calendar built around search intent and topic authority. Every piece of content is mapped to a keyword cluster and buyer journey stage.

AEO Content Structuring

FAQ schema, question-and-answer formatting, and answer-first content architecture that AI assistants prefer when generating responses.

Monthly Reporting

Keyword rankings, organic traffic, AI citation monitoring, and a clear picture of what moved and why.

Timeline expectations

TimeframeWhat typically happens
Weeks 1-4Technical fixes, on-page optimisation, quick wins
Months 1-3Improved crawlability, early ranking movements for lower-competition terms
Months 3-6Meaningful organic traffic growth, authority building compound effect
Month 6+Sustained ranking positions, AI citation appearances, compounding ROI

Results vary by industry, existing domain authority, and competitiveness. We set realistic expectations from day one.

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