Services / Paid Advertising
Paid advertising management for Canadian businesses — Google Ads, Meta Ads, and LinkedIn.
Precision-targeted ad campaigns managed for ROI, not just impressions. Full visibility into spend, performance, and results.
Get a Free Ads Audit4Q Consultancy is a digital marketing agency offering paid advertising management — Google Ads, Meta Ads, and LinkedIn Ads — to businesses in Calgary, Toronto, and across Canada. We manage campaigns end-to-end with full spend transparency and ROI-focused reporting.
Paid advertising that actually pays off
Most ad accounts bleed money through poor targeting, weak creative, and absent conversion tracking. We fix the foundation first, then scale what works.
We manage campaigns across Google, Microsoft, Meta, LinkedIn, TikTok, and more — always with full attribution so you know exactly which channels are driving revenue.
You see everything: spend, CPC, conversion rate, cost per lead, ROAS. No hiding underperformance behind vanity metrics.
We set up proper attribution before running a single dollar. No optimising to the wrong signals.
Ad copy and creative direction are part of the service. We write headlines and brief creative based on what the data says works.
Weekly check-ins and bid adjustments, not monthly set-it-and-forget-it management.
Platforms we manage
Google Ads
Search, Shopping, Display, YouTube, and Performance Max campaigns. Full keyword research, negative keyword management, and bid strategy.
Microsoft (Bing) Ads
Often overlooked, frequently cheaper CPC. We run Microsoft campaigns where your audience demographics justify the spend.
Meta Ads (Facebook & Instagram)
Prospecting, retargeting, and lookalike campaigns. Full creative strategy across feed, stories, and reels.
LinkedIn Ads
B2B targeting by job title, industry, company size, and seniority. Ideal for high-ticket services and enterprise audiences.
TikTok Ads
For brands targeting younger demographics with video-first creative. TopView, In-Feed, and Spark Ads.
Retargeting & Attribution
Cross-platform retargeting sequences and proper multi-touch attribution so budget flows to channels that actually close customers.
FAQ
Paid advertising questions, answered directly.
Google Ads campaigns can generate clicks and enquiries within the first week of going live. Meta Ads typically take 1 to 2 weeks to exit the learning phase. That said, the best cost-per-lead results come after 6 to 8 weeks, once the algorithm has enough conversion data to optimise bidding. We set realistic expectations in your first 30-day plan.
We recommend a minimum monthly ad spend of $1,000 in smaller markets. Competitive categories in Toronto or Calgary may require $2,000 to $3,000 in ad spend to gather enough data and generate consistent volume. Ad spend is always separate from our management fee, and we provide full transparency on how every dollar is allocated.
Google Ads captures demand — people searching for exactly what you offer. Meta Ads creates demand by targeting people who fit your ideal customer profile but are not actively searching yet. Most service businesses get faster results with Google. E-commerce, consumer brands, and businesses building awareness often see strong returns from Meta. We recommend the right mix based on your category, budget, and timeline — not a preference for one platform.
We implement conversion tracking before a single ad goes live — tracking form submissions, phone calls, purchases, or whatever action matters most to your business. You see cost per lead, cost per acquisition, and where every dollar went. No impressions-only reporting, no results you cannot tie back to business outcomes.
Ready to get started?
Book a free 30-minute discovery call. No obligation, no sales pressure.
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